Founded in 2014 in California, Olaplex is one of the reference brands when it comes to hair care. Loved by millions it has as ambassadors world celebrities and some of the most famous salons in the globe. The reason? Its innovative technology, over time, has challenged the “impossible”.
The ingredient that changed everything
Known as one of the greatest inventions of recent times, the ingredient Bis-Aminopropyl Diglycol Dimaleate has made it possible to reach new high standards in color and care. In this sense, hair is not only healthier, but also shinier, smoother, and more youthful. In other words, this innovation is able to repair, protect as well as strengthen the hair follicle from the inside. Thus repairing the damaged and/or broken bonds.
All the products in the Olaplex range are enriched by the brand’s patents. In addition, they are non-toxic formulas that encourage the well-being of the hair without compromising the environment. In short, they are free of Parabens, Sulfates, Phthalates, and Phosphates.
All Olaplex products are Vegan. That is, they contain no animal derivatives as well as never been tested on animals.