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Phyto was born from the vision of a renowned hairdresser in the 1950s. Patrick Alès was a true pioneer in hair styling and care, having invented brushing in 1964. In addition to his love for hair, he combined his passion for plants.
Patrick discovered the power of plants when he bought an old house in central France. In the attic, he found old bottles containing oils and dried plants preserved by the former owner, a herbalist apothecary.
The history of the brand, and the union of these two passions, begins in its hair salon, in Paris. Patrick realized that chemically formulated products damaged his hands and weakened his clients’ scalp. Then the idea began to grow that more natural treatments would bring greater benefits to the skin and hair.
With the help of his wife, Patrick began to prepare his first hair care, mixing plants in an old bread kneading machine, with the motto that marks the brand’s ideology:
«Primum non nocere» [Above all, that is not harmful]
His belief was: if plants have cosmetic properties for the skin, they necessarily have them for the hair.
Phyto, a dream come true…
In 1969, the scientific approach to plant properties began, with the creation of PHYTOTHÉRATHRIE. Which means: Phyto = plants, Thera = treatment, and Trix / thrie = hair. That is, a concept of treating hair through the benefits of plants.
Two years later, PHYTOSOLBA Laboratories are created. To focus on the scientific study that proves the effectiveness of products and, simultaneously, allows the development of new ones.
Beautiful and healthy hair through the power of plants!
For over 50 years Phyto products have made a mark on hair history. And still today the brand is a world reference due to its innovative character and its spectacular results…
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Phyto phytodefrisant heat-activated botanical straightening balm 100ml
In Stock$16,97$13,58 Add to cart -
Phyto color radiance enhancer conditioner for color-treated hair 175ml 5.91fl.oz
In Stock$20,26$16,20 Add to cart -
Phyto color extend mask for color-treated hair 200ml 6.76fl.oz
In Stock$28,93$23,15 Add to cart -
Phyto phytocolor protecting shampoo for color-treated 250ml
In Stock$15,44$12,35 Add to cart -
Phyto phytovolume shampoo for fine hair 250ml
Out of Stock$15,44$7,71 Read more -
Phyto phytokeratine extreme leave-in cream for ultra-damaged brittle and dry hair 100ml
Out of Stock$34,01 Read more -
Phyto phytokeratine reparinh heat protecting spray for damaged and brittle hair 150ml
In Stock$21,08$16,86 Add to cart -
Phyto phytokeratine reparing mask for damaged and brittle hair 150ml
In Stock$21,83$17,47 Add to cart -
Phyto phytokeratine reparing shampoo for damaged and brittle hair 250ml
In Stock$15,44$7,71 Add to cart -
Phyto phytospecific curl legend energizing spray 150ml
In Stock$21,83$17,47 Add to cart -
Phyto phytospecific curl legend cream-gel 150ml
In Stock$21,83$17,47 Add to cart -
Phyto phytospecific nourishing styling butter for curly and frizzy hair 100ml
In Stock$16,36$13,09 Add to cart -
Phyto phytospecific moisturizing styling cream for curly and frizzy hair 150ml
In Stock$21,83$17,47 Add to cart -
Phyto phytospecific thermoperfect sublime smoothing care 150ml
In Stock$26,22$20,98 Add to cart -
Phyto phytospecific rich hydrating mask for curly and frizzy hair 150ml
In Stock$28,93$23,15 Add to cart -
Phyto phytospecific rich hydrating shampoo for curly and frizzy hair 250ml
In Stock$15,44$12,35 Add to cart