Every year, we celebrate with more or less commitment the national and international days marked in our calendar. Small milestones that should make us stop and celebrate the great achievements of humanity, and, above all, should be a reason for reflection. International Women’s Day gathers both: the celebration of all the achievements on the path of gender equality and the reflection on what remains to be achieved.
International Women’s Day is on the 8th of March. It started out as a protest for better working conditions, equal civil rights and the right to vote. And what about today? We already vote, but gender equality still has a long way to go.
Today, being a woman is still living with other people’s expectations: in your behaviors and decisions. It is to be warned, from an early age, to be careful with what you wear and with the image you pass. It is to experience the body in constant change and to know it taboo. To be a woman is to be a mother… or not to be. Being a woman is still earning less. It is still not having the same level of access to positions of leadership and power. It is not being seen with the same competence and aptitude in different areas, such as sports, technology, engineering, politics. Being a woman means being in the rankings of violence: physical, sexual and psychological.
The definition of “being a woman” is still partly defined by the environment that surrounds us. But it is also resilience and a desire for self-definition. Being a woman does not fit in a box, it is not a delimitation. Being a woman is the growing freedom to choose to be. Choose to be what each one of us, unique human beings, decide and define. And to be proud of the options of each one. Above all, because there are options. It is to know that many battles have already been won, but to continue to fight for a fair place in this table in constant progress, which is society. It means being the owners of ourselves: our bodies, our careers, our family, our future.
It is up to each one of us to assure that “being a woman” is the possibility to choose from an infinite number of things. It is up to each one of us to create a society that is increasingly fair, egalitarian and with no prejudice. How? With words, reflections and behaviors. With awareness, exchanges of ideas and education.
#ChooseToChallenge is the motto for International Women’s Day in 2021. And that is what we intend to do with this short article. To challenge! Challenge to discuss, challenge to reflect. Perhaps because we are a company with empowered women, who have walked their own path. Or because we want to be the change we want to see in the world. And maybe because we believe that a challenged world is a world in constant progress.
We are from the skincare world, and we truly like formulations…