Color Wow

Color Wow – Innovative Haircare, Extraordinary Results

Founded in 2013 by beauty industry pioneer Gail Federici, Color Wow is an award-winning professional haircare brand dedicated to transforming everyday hair challenges into innovative, high-performance solutions.

Drawing on decades of experience in the beauty industry, including her involvement in the creation of the iconic John Frieda Frizz Ease range, Gail Federici established Color Wow with a clear mission: to develop groundbreaking products that address real hair concerns through advanced cosmetic science.

Originally focused on the needs of colour-treated hair, the brand gained recognition with Root Cover Up, an innovative mineral powder designed to temporarily conceal visible roots and regrowth without permanent hair colour.

This problem-solving philosophy continued with the introduction of Dream Coat Supernatural Spray, one of the brand’s most celebrated innovations. Developed to help control frizz and protect hairstyles against humidity, Dream Coat became a favourite among professional hairstylists and beauty enthusiasts seeking exceptionally smooth, glossy-looking hair.

At the heart of Color Wow’s success is its dedicated research and development laboratory, led by cosmetic chemist Dr. Joseph Cincotta, where innovative ingredients and technologies are carefully selected to deliver targeted results.

Today, Color Wow offers a comprehensive portfolio of shampoos, conditioners, masks, leave-in treatments and styling products designed to address a wide range of hair concerns, including frizz, lack of volume, dullness, colour maintenance and styling performance.

From Color Security Shampoo and Money Masque to Xtra Large Bombshell Volumizer and the iconic Dream Coat, the brand combines scientific innovation with professional styling expertise to create products that deliver visible cosmetic results.

Discover Color Wow at LYSkin and explore innovative haircare solutions designed to enhance shine, control frizz, boost volume and transform your everyday hair routine into a salon-inspired experience.