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Phyto was born in 1966 by the ideology of a renowned hairdresser, Patrick Alès. The story begins in his hair salon in Paris. Patrick realized that chemically formulated products damaged his hands and weakened his clients' scalp. Then began to grow the idea that more natural treatments would bring greater benefits to the skin...
Fascinated by nature, Patrick devoted himself to the study of plant power. Investigated its use in traditional medicine and adapted to the care of hair and scalp. His first product, Phyto Huile D'Alès, was born. It was a unique combination of essential oils intended to moisturize, soften and restore the radiance of dry hair.
In 1955 Patrick decided to open his own salon on the Champs Élysées, and present to the public his products of natural origin. It was an immediate success. Numerous celebrities wanted to see their hair treated by Patrick's hands and products. Among them are Brigitte Bardot, Catherine Deneuve and Jacqueline Kennedy Onassis.
The Phyto dream has been consolidated. Until in 1967 the Phytothérathrie was born. Which means: Phyto = plants, Thera = treatment, and Trix / thrie = hairs. That is, a concept of treating the hair through the benefits of the plants. And until today this is the concept of the brand:
Beautiful and healthy hair through the power of plants!
For over 50 years Phyto products have made a mark on hair history. And still today the brand is a world reference due to its innovative character and its spectacular results...