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With fine and sensitive hair, a victim of the aggressions induced by her profession as an actress, Paula Kent teamed up with her hairdresser Jheri Redding to create what would become one of the most successful and respected brands in the world of hair care, Redken.
Founded in 1960 has emerged from the need to create effective yet gentle products that would not cause allergic reactions to those with sensitive skin. Very quickly, Paula realized that there was little or no training regarding the chemical composition of hair and skin. Therefore, certain of the crucial importance of training, they created three products along with an intensive training program for hairdressers.
Today Redken is seen as a revolutionary brand, favored both by professionals and clients. Its highly respectful and innovative approach makes it a leading backstage beauty brand.
Its formulas
Developed based on three principles:
- Protein technology, since this is the main compound of the hair fiber;
- An acid pH that complements the natural characteristics of hair and skin;
- That all products are recommended in professional salons.
Today it has a portfolio of very wide-ranging products to cover all hair types. It is known, mainly, for combining science with aesthetics which, as a result, promotes healthy hair.
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Redken extreme conditioner for damaged hair 500ml 16.9fl.oz
In Stock$34,01$27,21 Add to cart -
Redken color extend blondage conditioner blonde hair 500ml 16.9fl.oz
In Stock$38,02$30,41 Add to cart -
Redken frizz dismiss shampoo 500ml 16.9fl.oz
In Stock$32,02$25,61 Add to cart -
Redken blondage high bright conditioner 300ml 10fl.oz
In Stock$31,01$24,81 Add to cart -
Redken blondage high bright shampoo 300ml 10fl.oz
In Stock$27,61$22,09 Add to cart -
Redken blondage high bright pre-shampoo treatment 250ml 8.5fl.oz
In Stock$36,81$29,45 Add to cart -
Redken oil for all multi benefit care 100ml 3.4fl.oz
In Stock$30,61$24,49 Add to cart -
Redken extreme mask intense nourishing for very damaged hair 250ml 8.5fl.oz
In Stock$40,42$32,34 Add to cart -
Redken extreme strength builder plus 250ml 8.5fl.oz
In Stock$40,42$32,34 Add to cart -
Redken extreme conditioner for damaged hair 300ml 10.1fl.oz
In Stock$27,61$22,09 Add to cart -
Redken extreme shampoo fortifying for damaged hair 300ml 10fl.oz
In Stock$25,41$20,33 Add to cart -
Redken extreme play safe heat protector 200ml 6.8fl.oz
In Stock$32,21$25,77 Add to cart -
Redken extreme cat treatment for damaged hair 200ml 6.8fl.oz
In Stock$32,21$25,77 Add to cart -
Redken extreme anti-snap leave-in for damaged hair 250ml
In Stock$32,21$25,77 Add to cart -
Redken extreme length shampoo for brittle hair 300ml 10.1fl.oz
In Stock$27,61$22,09 Add to cart -
Redken extreme bleach recovery cica cream leave-in leave-in for brittle hair post bleaching 150ml 5.1fl.oz
In Stock$36,81$29,45 Add to cart