Avène xeracalm a.d ultra-rich bar 100g

Avène XeraCalm A.D Ultra-Rich Cleansing Bar

Avène XeraCalm A.D Ultra-Rich Cleansing Bar gently cleanses and nourishes very dry, sensitive skin prone to itching and atopic eczema. This soap-free dermatological cleansing bar uses a very gentle cleansing base with a physiological pH to respect the skin while providing effective daily hygiene.

The fragrance-free, non-comedogenic formula offers excellent skin tolerance and suits the whole family, from birth. It can also provide gentle cleansing for skin during or after specific oncology treatments.

What Is the XeraCalm A.D Ultra-Rich Bar Used For?

Very dry and sensitive skin can feel tight and uncomfortable after cleansing, especially when conventional soaps remove too many of the skin’s natural lipids. The XeraCalm A.D Ultra-Rich Cleansing Bar provides a gentler alternative.

It helps to:

• Cleanse very dry skin without soap
• Respect the skin’s physiological pH
• Nourish and protect the skin
• Soothe feelings of discomfort
• Reduce sensations of itching associated with dryness
• Support the skin’s protective barrier
• Maintain skin comfort during daily hygiene

Its rich cleansing base makes it suitable for the face and body, including areas that require particularly gentle care.

Key Ingredients

I-Modulia®

I-Modulia® is a patented postbiotic active ingredient derived from Avène Thermal Spring Water. It helps reduce sensations of itching, support the skin’s natural defences and address irritation associated with very dry skin.

Evening Primrose Oil

The formula contains evening primrose oil, a nourishing lipid that helps support the skin barrier and contributes to the product’s comforting, nourishing action.

Gentle Cleansing Agents

The cleansing base combines mild cleansing agents, including disodium lauryl sulfosuccinate and sodium cocoyl isethionate. These ingredients help remove impurities while respecting the needs of dry and sensitive skin.

Avène Thermal Spring Water

Avène Thermal Spring Water contributes soothing and softening properties, helping the skin feel comfortable after cleansing.

Who Is It Suitable For?

Avène XeraCalm A.D Ultra-Rich Cleansing Bar suits very dry, sensitive and itch-prone skin, particularly skin prone to atopic eczema.

It is suitable for:

• Babies, children and adults
• Very dry skin
• Skin prone to itching
• Skin prone to atopic eczema
• Sensitive skin requiring gentle cleansing
• Daily body hygiene
• Feet and other areas prone to dryness
• Skin during or after specific oncology treatments

The fragrance-free and non-comedogenic formula also makes it a practical option for customers looking for a simple cleansing product for highly sensitive skin.

How to Use the XeraCalm A.D Ultra-Rich Bar

Use the cleansing bar daily.

Wet the skin and create a lather between your palms. Apply the foam gently to the skin, then rinse thoroughly with water.

After rinsing, pat the skin dry gently instead of rubbing it. Follow with a suitable XeraCalm A.D moisturiser to help maintain hydration and comfort.

Clinical Results

Clinical evaluation reported a 89% decrease in skin dryness and an 84% decrease in sensations of itching related to dry skin.

These results support the role of the cleansing bar as part of a daily routine for very dry, sensitive and itch-prone skin.

Complete Your XeraCalm A.D Routine

For a more complete routine, combine the cleansing bar with complementary products from the XeraCalm A.D range:

1. Cleanse: Use XeraCalm A.D Ultra-Rich Cleansing Bar daily for gentle cleansing.
2. Replenish: Follow with XeraCalm A.D Lipid-Replenishing Balm to nourish very dry skin and support the protective barrier.
3. Target localised dryness: Apply XeraCalm A.D Soothing Concentrate to particularly dry or uncomfortable areas such as the hands, eyelids, inner elbows or knees.

This combination provides a simple routine focused on gentle cleansing, nourishment, lipid replenishment and soothing care.

Why Choose Avène XeraCalm A.D Ultra-Rich Cleansing Bar?

If you need a soap-free cleansing bar for very dry and itchy skin, Avène XeraCalm A.D Ultra-Rich Cleansing Bar offers gentle daily hygiene while helping maintain skin comfort.

Its combination of I-Modulia®, evening primrose oil, mild cleansing agents and Avène Thermal Spring Water helps cleanse, nourish and soothe skin prone to dryness and itching.

The fragrance-free, non-comedogenic formula and suitability from birth make it a versatile choice for the whole family.

If you are unsure whether the cleansing bar or XeraCalm A.D Lipid-Replenishing Cleansing Oil would better suit your skin, leave your question in the Q&A section of the product page. Our team will be happy to help you choose the most appropriate cleansing routine.

Learn more about Avéne products here.